Repair network signage and logo FAQs

Outdated logo removal

The transition period for the ICBC Repair Network marketing refresh will soon be coming to an end. All signage with outdated ICBC logos must be removed by April 1, 2026.

Please review our signage removal brochure for details.

Signage and logos

Do I have to use the ICBC Repair Network logo?

No. Using the ICBC Repair Network logo is voluntary. If you decide to display a Repair Network logo, it must be the current version permitted by your contract with ICBC. The use of old trademarks, like the c.a.r. shop VALET or Glass Express logos, suggests to customers there are options that are no longer available to them. If you decide to display any ICBC logo, it must be the current version as set out in the Program Guides and the ICBC Logo usage standards for ICBC Repair Network.

What if I don’t want to replace signage?

All outdated ICBC logos must be removed by April 1, 2026. This includes building exteriors, websites and any vehicle fleets. Repair facilities that use ICBC logos that don’t comply with our logo usage standards for the Repair Network may be subject to contractual consequences. These could include removal from the locator tool, movement to development rate and/or removal from the collision or glass repair program.

Do I need to get approval for any new signage?

Yes. Submit your signage artwork for approval prior to production by emailing [email protected].

This will help ensure compliance of logo usage before incurring expenses for producing a new sign. Incorrect or unauthorized use of ICBC’s logos negatively impacts the value of the ICBC Repair Network brand, our reputation, and our mutual customers' trust.

What are the benefits of updating to the new branding?

Our refreshed branding has been in place since 2021, following the launch of the Collision and Glass Repair Programs. Updating to the current Repair Network logo ensures your signage aligns with our refreshed branding and provides a consistent experience for our shared customers. Consistency is required to earn customer trust and support the positive perception of the ICBC Repair Network and ICBC.

Do I need to get approval if I’m moving a sign or duplicating an already approved sign?

Yes. Signage approval is based on the design and placement as indicated in the request by your facility. You need to get approval every time you plan on duplicating or moving a sign to another retail location, even if you move it to another position within your location.

Will ICBC be checking repair facilities to see if they are complying by ICBC’s logo guidelines?

Yes. ICBC will be more rigorous in monitoring the use of its logos and will proactively manage situations of non-compliance to protect the integrity of our corporate brand and that of the Repair Network. Our MD Account Services and Supplier Programs and Administration teams will assist with monitoring for logo usage compliance by photographing signs displaying ICBC’s logos when they conduct their facility visits.

What happens if a repair facility does not comply with removing all outdated ICBC logos by April 1, 2026?

All outdated ICBC logos must be removed by April 1, 2026. This includes building exteriors, websites and any vehicle fleets. Repair facilities that use ICBC logos which do not comply with the ICBC logo usage standards for Repair Network may be subject to contractual consequences. These could include removal from the locator tool, movement to development rate and/or removal from the collision or glass repair program.

How do I know how to use the ICBC Repair Network logo properly?

Program participants can refer to section 10 of the applicable Program Guide and the ICBC Logo usage standards for ICBC Repair Network. (Note: For Glass Repair Program participants, updates to section 10 will be made in Fall 2024.)

The ICBC Repair Network logo may be used for your promotional materials, such as facility signage, print and online applications, website, stationery, merchandise, apparel and on vehicle fleets.

Who should I contact at ICBC if I have questions regarding the appropriate use of logos?

Please contact your MD Account Representative.

Questions

I still have questions, who should I contact?

Please contact your MD Account Services Representative.